Asher and Olivia is a private-label, Pima cotton baby clothing brand.
At Asher and Olivia, trendy and modern snuggle with the softest of premium fabrics. We care about the safety and comfort of your little ones as if they were our own. We work deliberately to select the best in sustainable, natural fabrics for each garment, testing each one to ensure it meets the delicate softness, comfort, and durability we guarantee in every Asher and Olivia piece you put on your baby.
OBJECTIVE:
Launch a new eCommerce brand
STRATEGY:
Create Buzz for the Brand and the Products with UGC.
CHALLENGES:
Lack of trust in the new brand, in a baby segment where trust is important. Baby photography is very difficult to get perfect, and costly to create in house
APPROACH:
LiuPierre created a campaign to gift celebrities and social media influencers the latest clothing line to drive brand awareness. Through personal connections, gifted product exchange, and paid posts, this campaign generated UGC for social proof and allowed us to increase our followers. A coupon code was provided to track sales directly linked to each influencer. The best-performing parents were given additional products from the following season.
RESULTS:
• Well-shot photos, as the influencers were sharing images of their own children • Grew Instagram followers to make the brand appear more trustworthy • Over 50 pieces of adorable baby photos (with the product) to share
Is an Influencer / Affiliate Program Right for your brand?
Influencer Marketing helped Asher & Olivia launch their baby brand. But is it right for your brand and it’s challenges? Discover the power of a digital marketing campaign with a consultation!
